Why the Restoration Hardware Catalog Won’t Die

Why the Restoration Hardware Catalog Won’t Die

The astonishing perseverance for the mail-order company

You might think it’s a place to buy furniture when you enter the RH (formerly Restoration Hardware) megastore in New York City’s Meatpacking District. Theoretically it’s, with thousands of square foot filled up with dining-room sets and king-size beds and couches, upholstered in shades of gray and beige and beiger, and accessorized with plush rugs and lamps that are metal-armed. Or possibly you’ll error it for the resort lobby, using its high ceilings, sufficient sitting, and concierge that is smiling.

But on either part associated with the store’s broad path that is central you’ll see its real religious, or even practical

Function: being a temple towards the high-end furniture chain’s infamous “source publications. ” On twin circular tables big enough for the extensive family’s Thanksgiving dinner (yours for $7,995 each), eight various editions sit in neat piles and gives motivation tailored to ski chalets, coastline getaways, or nurseries for rich children, with regards to the tome. Bathed in golden light from enormous $12,000 chandeliers, the gods of direct-mail marketing beckon enticingly from their “carbonized split bamboo” altars. Continue reading